Sports and Entertainment Global Consortium
Created to design, build and deliver the ultimate fan experience, IBM announced it in conjunction with the new Sports, Entertainment and Fan Experience consulting practice led by Jim Rushton, who joined IBM after serving as Chief Revenue Officer of the Miami Dolphins and Sun Life Stadium.
The consortium brings together IBM's information technology and recognized leaders in such areas as construction and design, network infrastructure, wireless and telecommunications. Collectively, consortium members work with more than 250 of the world’s top venues. The sports consortium offers clients an integrated capability spanning design, strategy, technology and data to drive growth and profit across all sports enterprise businesses.
As sports enterprises and venues look to digital capabilities to create deeper levels of engagement with fans and convert that engagement into new sources of revenue, they must be able to deliver high-bandwidth connectivity with services and content increasingly customized to individual preferences.
This is especially true as the live in-venue experience competes with the quality and convenience of high-definition television, mobile and social channels surrounding live events. A fully designed and realized experience moves fans from passive spectators to active participants via multiple points of engagement and ultimately convert fans into customers of new offerings and digital services.
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