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UHD Alliance

Industry Organization Name
UHD Alliance



UHD Alliance provides consumers with a new entertainment experience that delivers a premium expression of creative intent using next-generation audio‐visual technologies. The alliance works to define a next-generation premium audio‐visual entertainment experience, promote broad industry adoption, promote consumer awareness and reach consensus on quality criteria and a quality regime, assured by the UHD Alliance, across the ecosystem of premium content, devices and services.

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